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7 Reasons to Get the new OnePlus Smartphone Now!

Although we can list down the myriads of strategies and initiatives that are responsible for OnePlus’ high smartphone selling rate success, we believe that the features that accompany the production of these phones speak for themselves. Therefore below, we list some flagship OnePlus smartphones alongside the corresponding category that these phones have thrived in, which serve as the reasons you should purchase these phones right away.

  1. Affordability

One of the greatest reasons behind OnePlus’ success stems primarily from its pricing point. OnePlus provides its consumers with very advanced feature phones at an affordable price so that consumers hailing from various backgrounds can get their hands on the latest technology. The OnePlus Nord N100 is popular in the cheap but advanced department. Powered by the Snapdragon 460 processor with 64 GB of storage, you can purchase the phone for as little as *insert price*.

  1. Addressing Middle Class Consumers

OnePlus has noted down and addressed the needs of their middle-class target consumers. After receiving feedback that certain features can be improved upon, they released the OnePlus Nord, which is the most reputed mid-range smartphone. With a 90 Hz refresh rate and an immersive 6.44-inch display screen, you get the latest features for an acceptable amount (*insert price*). For the provision of similar features, other brands charge middle class consumers with double the amount.

  1. Quick Charging

OnePlus has recognised that a large chunk of their loyal consumer base commutes daily for work or study. Keeping this in mind, they designed the OnePlus 8T, priced at *insert price*, along with various other smartphones that dominate in the fast-charging game. Its massive 4,500 mAh provides you with an entire day of heavy phone usage without charging and can be charged sufficiently in just an hour.

  1. 5G Connectivity

OnePlus has a futuristic vision in mind and this is easily observed in their latest release of the OnePlus 9 5G phone. This phone in addition to their previous release of the OnePlus 8 5G UW priced at *insert price* provides consumers with lightning fast network connectivity compared to its 4G counterpart. This is an ideal investment for working individuals who do not have much leisure time to wait for their page to load on data.

  1. Photography

One of the many keys to OnePlus’ success is its belief that professional photography can be done by the average consumer with a mere phone. Expensive technology is not necessary to capture beautiful moments with your loved ones when OnePlus is around. The OnePlus 8 Pro comes with a 48 MP wide angle camera that captured the attention of many consumers. It comes with an automatic balance feature and a night mode attribute.

  1. Immersive Screens

Captivating large screens are the latest purchase trends especially for those individuals that spend their leisure time playing games on their phones. The OnePlus 9 comes with a sleek 6.55-inch display screen that holds the power to spearhead the direction of one’s attention.

  1. Social Campaigns

The severe 2019 Coronavirus outbreak in India inspired OnePlus to organise the ‘Community Virtual hug for COVID’ campaign. From the safety of one’s home, consumers and COVID patients can join concerts and educational seminars.  Digital artwork will be made from the ‘hugs’ a consumer sends to the brand.

For all the above reasons, OnePlus has garnered and strengthened their loyal consumer base. Each of the above-mentioned OnePlus phones can be found and purchased using the Bajaj Finserv EMI Network Card. The greatest benefit of using this card is the extension of your ability to purchase a mobile phone on EMI. With this card, you can avail the flexible tenor for up to 12 months repayment option when purchasing your OnePlus phone on EMI. This means, in other words, that without a credit card, EMI mobile purchases can be made easily, and this will thereby prevent you from dealing with the hassle of a credit CIBIL score.

Furthermore, if you purchase the phone from the Bajaj Finserv EMI Store, you can make use of their integrated no-cost EMI provision. What is no cost EMI? It refers to the repayment of the total cost of your OnePlus EMIs in equal payments over a period of a few months without being charged any interest rate.

Claire David White
Claire White: Claire, a consumer psychologist, offers unique insights into consumer behavior and market research in her blog.
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