Aligning Brands and Channels Branding by Claire David White - July 24, 2019July 25, 20190 People look like their dogs. I say this based on my non-scientific sample of fellow pet owners I have met while walking through Oz Park in Chicago with my own (handsome) dog, Kelsey. My informal assessment is supported by researchers at the University of California at San Diego. Dog owners,
Creating Strong Brands In The Information Age Branding by Claire David White - July 24, 2019July 25, 20190 IMAGINE it is a terribly busy day, you are in Singapore, you have not slept well last night, and you have a bad headache. What would you reach for to put you out of this misery? Chances are, you'll say "Panadol". "Branding is not about getting your prospects to choose you
Miniature Branding Irons Are Fun to Use and Make a Great Gift! Branding by Claire David White - July 24, 2019July 25, 20190 For cattle and horse ranch owners, the animals that they own generate income for them, and therefore, generate livelihood. Since cattle and horses are grazing, sometimes over hundreds of acres in very remote parts of the country, it is important that animals are branded. The branding of animals can be traced
Brand-Personality Self-Analysis – Finding Your Brand’s Emotional Aftertaste Branding by Claire David White - July 24, 2019July 5, 20220 Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational