For varied product attributes, a factorial experiment analyses the impact of retail store display tables on sales. Growth and competitive structure variables are found to be important, while market share of the test item in the product category, price cut level, and advertising to sales ratio have no effect on the impact of display. Display is similar to wine in that it is a combination of art and science that must be balanced.
By whatever name — visual merchandising, visual presentation, or product style — the goal of display is to engage your potential customer’s primary sense (sight) and attract him or her to come closer, learn more, get involved, and buy. If this sounds simple, it is — despite the fact that you only have five seconds or fewer to catch a potential customer’s attention. Whether you believe it or not, there is one thing that any firm can do to ensure sales: display the product to the buyer efficiently. Attract their attention, make them want to touch, taste, smell, and learn more about the product, and persuade them that they absolutely must have it – right now.
What are mannequins?
Mannequins have become a significant part of the store’s interior design in recent years. They improve the store’s ambiance and characteristics. Furthermore, the way the mannequins are dressed and exhibited indicates the type of clothing and consumers that the business will accept.
Mannequins are the work of talented sculptors who bring them to life through their labour. Various varieties of mannequins in various poses are currently available on the market. Mannequins in the form of men, women, and children are commonly used in the fashion industry. There are also mannequins with just the head, headless mannequins, and mannequins with just the upper body. It can be employed depending on the retail store’s requirements.
Final thoughts
This works independently of the product’s type or the company’s size and financial foundation. Advertising, marketing, and in-store display are all used to make it work. In truth, display is the art of strategically arranging things for maximum visual effect. Through signage, interaction, choices, and innovation, it is possible to provide information, options, extra value, and alternative uses for a product.
Your ability to make the client see you, pause, and conclude that you are worth a closer look depends on whether the customer is walking down the sidewalk, meandering through the mall, or quickly crossing the aisles of a trade fair.
This isn’t restricted to window displays; after a visitor enters your store, you’ll need to continue the process to draw attention to the wide range of things you have to offer. He may have come in for a card for his mother, but if you play the game right, you can offer him perfume for his wife. To keep the consumer moving through the space and uncovering the riches, you must present a visually interesting view at every turn. If you fail here, the person will become bored and depart. Create an atmosphere that welcomes and embraces the customer, encouraging him or her to spend hours looking for unique gifts for family and friends.
